To create an insert presentation for the new version of the company’s corporate brochure. The brief was further subdivided into the creation of an opening clip in English only and a follow on interactive presentation in two languages English and Russian.
The concern was to design a solid and safe looking presentation that did away with any notion of risk. The presentation would have a conservative theme in terms of its content and the images it represented.
Again the client demand was that the presentation be simplistic with limited creativity so as not to be uncomfortable to a perceived conservative and non technical audience. Flash etc?
Was written in two languages, English and Russian by hired professional scriptwriters with an override from senior company executives.